GSAI – Growth and Scaling through AI
Scale-up Program (2025-2028) aimed at helping start-ups in the Central Baltic region to scale up their business through the use of AI applications that expand or improve their value proposition or business model in order to grow in their first or next EU market(s).
Start with an introduction to AI
AI 101 – An Introduction
Welcome to ”AI 101 – An Introduction”! This is an open online event for startups, where we will cover:
- Fundamentals of AI
- Overview of requirements
- Defining your AI challenge
Join us to enhance your AI skills and learn the basics needed to grow your business with AI.
Date: June 3, 2025
Location: Online (via Zoom or Teams)
Application will open soon!
The programme includes
Sprint 1 – Scaling Launchpad
- The art and science of scaling
- Scalability diagnosis
- International scale-up strategy formulation – Business Model & Value Proposition
- Choosing you first/next international market
Date: 30 June – 1 July 2025
Location: This sprint takes place in Gävle, Sweden
Sprint 2 – AI Studio
- Advanced AI performance gap analysis
- Data availability
- Business Model applications & Value Proposition applications of AI
Location: This sprint takes place in Stockholm, Sweden. AI implementation begins in this phase.
Sprint 3 – Growth Essentials
- Growth Hacking
- Sales
- Team & Team Productivity
- AI Progress report
Date: 22-23 October 2025
Location: This sprint takes place in Tallinn, Estonia. Companies have the opportunity to go on a market discovery mission to their target market.
Sprint 4 – Growth Convergence
- Market Discovery Learnings & AI Development
- Scale-up planning
- Pitch to investors
Date: 3-4 February 2026
Location: This sprint takes place in Salo, Finland
The needs to know about the programme
- Start-up is up to 5-7 years old.
- Start-up has achieved initial product-market-fit in the home market and a hypothesis for at least a simple first version of an AI augmented product.
- Board level commitment to expanding internationally
- Potential for access to customer/application data
- Team/co-founders on board
- Are open to international investment
Growth and Scaling through AI (GSAI), aimed at helping start-ups scale up their business, will be launched in April 2025. The joint initiative by Movexum (Gävle, Sweden), Yrityssalo (Salo, Finland), AI Sweden (Stockholm, Sweden), and Tehnopol (Tallinn, Estonia) offers start-ups help to achieve greater scalability over the course of the entire program as measured by a scalability diagnostic, through an AI augmented value proposition or business model. Participants obtain know-how with respect to the application of AI to business challenges as well as key factors for success for scaling up.
GSAI offers coaching and expert mentoring for each start-up. The start-ups also have the possibility to participate in market discovery missions focused on relevant target markets, and meetings with potential clients, investors, and other relevant players in the target ecosystems.
The programme consists of 8 workshop days. Travel and accommodation costs are covered for 1-2 participants per company for these workshop days.
The programme addresses pre-scale companies and is a preparation for scaleup*.
*OECD defines scale-up as a company with an annual revenue increase of 20% over the past three years and that it has at least 10 employees at the beginning of the three-year period. Movexum considers GSAI-program as a preparation for the scale-up phase.
The Swedish project manager for the programme is Movexums business coach and project manager Jini Nälsén.
