GSAI – Growth and Scaling through AI
Scale-up Program aimed at helping start-ups in the Central Baltic region to scale up their business through the use of AI applications that expand or improve their value proposition or business model in order to grow in their first or next EU market(s).
The second batch runs from May 18, 2026, to February 3, 2027 – submit your expression of interest now!
The program is co-funded by Interreg Central Baltic.
Program Overview
1. Scaling Launchpad
Start your scale-up journey by defining your AI challenge and identifying key business opportunities. The first sprint ”Scaling Launchpad” will focus on:
- The art and science of scaling
- Scalability diagnosis
- International scale-up strategy formulation – Business Model and Value Proposition
- Selecting your first (or next) international market
Join us to enhance your AI skills and learn the basics needed to grow your business with AI.
Date: May 18-19th, 2026
Location: Gävle, Sweden
2. AI 101 – An Introduction
Welcome to ”AI 101 – An Introduction”! This is an open online event for startups, where we will cover:
- Fundamentals of AI
- Overview of requirements
- Defining your AI challenge
Join us to enhance your AI skills and learn the basics needed to grow your business with AI.
Date: May 28th, 2026
Location: Online (via Zoom or Teams)
3. AI Studio
Begin implementing AI in your business. This sprint will focus on:
- Advanced AI performance gap analysis
- Data availability
- Business Model applications and Value Proposition applications for AI
Date: June 9-10th, 2026
Location: Stockholm, Sweden
4. Growth Essentials
Target your market and go on a market discovery mission! Third sprint will focus on:
- Groth hacking
- Sales
- Team and team productivity
- AI progress report
Date: September 15-16th, 2026
Location: Tallin, Estonia
5. Growth Convergence
Final sprint! It’s time to scale – and pitch in front of investors. Wrap up your GSAI journey by consolidating your learnings and presenting your business to key stakeholders. This final sprint will focus on:
- Market discovery learnings and AI development
- Scale-up planning
- Pitch to investors
Date: February 2-3rd, 2027
Location: Salo, Finland
The needs to know about the programme
- Start-up is up to 5-7 years old.
- Start-up has achieved initial product-market-fit in the home market and a hypothesis for at least a simple first version of an AI augmented product.
- Board level commitment to expanding internationally
- Potential for access to customer/application data
- Team/co-founders on board
- Are open to international investment
Growth and Scaling through AI (GSAI), aimed at helping start-ups scale up their business, will be launched in April 2025. The joint initiative by Movexum (Gävle, Sweden), Yrityssalo (Salo, Finland), AI Sweden (Stockholm, Sweden), and Tehnopol (Tallinn, Estonia) offers start-ups help to achieve greater scalability over the course of the entire program as measured by a scalability diagnostic, through an AI augmented value proposition or business model. Participants obtain know-how with respect to the application of AI to business challenges as well as key factors for success for scaling up.
GSAI offers coaching and expert mentoring for each start-up. The start-ups also have the possibility to participate in market discovery missions focused on relevant target markets, and meetings with potential clients, investors, and other relevant players in the target ecosystems.
The programme consists of 8 workshop days. Travel and accommodation costs are covered for 1-2 participants per company for these workshop days.
The programme addresses pre-scale companies and is a preparation for scaleup*.
*OECD defines scale-up as a company with an annual revenue increase of 20% over the past three years and that it has at least 10 employees at the beginning of the three-year period. Movexum considers GSAI-program as a preparation for the scale-up phase.
The Swedish project manager for the programme is Movexums business coach and project manager Jini Nälsén.
In collaboration with
