Northbound Scaleups – a project programme
Northbound Scaleups is a growth program focusing on entering in a new foreign market. The program provides an unparalleled opportunity to work with top-notch experts and gain valuable knowledge and skills through international workshop days alongside your peers and embarking on a customised Market Discovery Mission for each company. NorthBound Scaleups is a part of the Central Baltic Interreg Program.
The programme includes
- Growth mindset and processes – how to grow your company from 10 to 300
- Legal aspects of going international
- Team dynamics
- International market analysis
- First international market chosen
- Sales and marketing channels
Takes place in Tallinn (4-5 june) and Turku (13-14 august)
- Targeted customer profile & exploring their problems and solutions
- Verify competitive advantage
- Explore value proposition
- Develop business model for testing
- Buying process for growth hacking
- Go to market strategy
Takes place in Gävle (8-9 october)
- The art and science of scaling
- Consolidate learnings from market discovery plans
- Identify and conclude scaling plans
- Pitch to investors
Takes place in Gävle (14-15 january)
The needs to know about the programme
- Scaleup is up to 5-7 years old and have their products/services launched
- has the initial product-market-fit domestically and first traction has readiness to scale to foreign markets
- has key personnel hired & founders onboard
- is possibly looking for international investors
- has previous experience from incubation or acceleration programs, which is a bonus, but not a must.
Northbound Scaleups (NBSCALE), aimed at helping startups scale up their business, was launched in March 2023. The joint initiative by Turku Science Park (Finland), Movexum (Gävle, Sweden), and Tehnopol (Tallinn, Estonia) offers international workshops and mentoring sessions, free of charge, to help participating startups gain valuable knowledge of new target markets and learn new skills from internationalisation experts.
Northbound Scaleups offers personal growth mentoring for each startup. The startups can also expect discovery missions focused on relevant target markets, and getting into meetings with potential clients, investors, and other relevant players in the target ecosystems.
The programme adresses pre-scale companies and is a preparation for scaleup*.
The Northbound Scaleups programme is a collaboration between Business Turku, Technopol Startup Incubator and Movexum. The programme consists of 8 workshop days. Travel and accommodation costs are covered for 1-2 participants per company for these workshop days.
*OECD defines scale-up as a company with an annual revenue increase of 20% over the past three years and that it has at least 10 employees at the beginning of the three-year period. Movexum considers North Bound scale-up as a preparation for the scale-up phase.
The Swedish project manager for the programme is Movexums business coach and project manager Jini Nälsén.
